Developing a 12 Month Marketing Strategy

With Kristin Hart, The Get Smart Group- The best marketing plans are proactive, rather than reactive. Too often, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.
In this talk, we take a comprehensive look at all of the pieces of a marketing calendar, from planning tools to all of the content needed to pull off a successful campaign. While not an exhaustive list, we cover the following:

Identify seasonal product cycles – plan in advance
Live and Die by the KPI (Key Performance Indicator)
What KPIs are important to gauge marketing effectiveness?
Timely offers vs. Evergreen offers
Example landing pages
Example email follow-up
Example ad campaigns
Example video campaigns
Let’s talk video
You need a professional photographer