Developing a 12 Month Marketing Strategy for a Season Business

With Scott Reynolds, The Get Smart Group

The best marketing plans are proactive, rather than reactive. Too often, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.
In this talk, we take a comprehensive look at all of the pieces of a marketing calendar, from planning tools to all of the content needed to pull off a successful campaign.