Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales, Marketing, and Operations

With Phillip Beckerman, IMP Digital

This 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states, you’ll discover how to leverage AI tools for marketing content creation, customer service automation, data-driven decision-making, and enhanced search visibility. Led by industry expert Phil Beckermann, the session includes hands-on examples of AI video creation (SORA2, VEO3), social media graphics, business analytics, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories, implementation guides, and video tutorials—everything you need to start implementing AI in your business immediately.