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X-ORIGINAL-URL:https://southeastshow.com
X-WR-CALDESC:Events for U-Education
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TZID:UTC
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DTSTART:20260101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260122
DTEND;VALUE=DATE:20260124
DTSTAMP:20260414T213100
CREATED:20241227T224503Z
LAST-MODIFIED:20251023T162347Z
UID:3210-1769040000-1769212799@southeastshow.com
SUMMARY:Education Pass
DESCRIPTION:All courses require an Education Pass. One Pass will allow an attendee into all classes on Thursday\, January 22 & Friday\, January 23. \nCLICK HERE TO PURCHASE.\n  \n 
URL:https://southeastshow.com/event/education-pass/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/SEPSS-Education-Pass-Logo.png
ORGANIZER;CN="Education Pass":MAILTO:Jocelyn@midamericashow.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T103000
DTSTAMP:20260414T213100
CREATED:20241219T230813Z
LAST-MODIFIED:20251019T215007Z
UID:3072-1769072400-1769077800@southeastshow.com
SUMMARY:Water Chemistry- The Fundamentals
DESCRIPTION:With Paul Gillio\, Solenis \nEmphasis on sanitizer levels and ph monitoring is well-known by most operators and service people. What is less well understood is how dependent successful pool management is on proper operation of filters\, circulation and other areas of chemical control. This seminar will demonstrate that proper control of all three factors: chemical\, biological\, and physical is needed to provide healthy clean water. At the conclusion of the seminar the service person or operator will understand how each of these key factors interrelates with and helps control the others. Additional knowledge will be gained in how to correct unbalanced water and utilize other tools such as algaecides and sequestering agents to improve overall water quality.
URL:https://southeastshow.com/event/water-chemistry-the-fundamentals/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/webp:https://southeastshow.com/wp-content/uploads/2024/12/Basic-Water.webp
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T103000
DTSTAMP:20260414T213100
CREATED:20251021T220852Z
LAST-MODIFIED:20251021T221922Z
UID:3662-1769072400-1769077800@southeastshow.com
SUMMARY:General Pool & Spa Heating
DESCRIPTION:With John Murray\, Fluidra  \nParticipants will learn about the varying options available for pool & spa heating. Order of operations troubleshooting and component identification will also be covered. Technicians seeking to understand how heaters work will benefit in attending.
URL:https://southeastshow.com/event/general-pool-spa-heating/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/pool-spa-heater-fluidra.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T103000
DTSTAMP:20260414T213100
CREATED:20251021T222214Z
LAST-MODIFIED:20251021T222247Z
UID:3670-1769072400-1769077800@southeastshow.com
SUMMARY:Video First: How to Drive Sales & Scale Trust in a Visual- First World
DESCRIPTION:With Pam Vinje\, Small Screen Producer- \nVideo isn’t just content — it’s your silent salesperson\, working 24/7. This seminar helps you understand how to use video for every stage of the customer journey.  From lifestyle clips\, to user-generated content to AI-powered demos and video podcasts\, you’ll walk away knowing exactly what to create\, where to share it\, and how to use video smarter in 2026.\n\nObjectives:\nBy the end of this session\, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical\, high-impact ways. Here’s what we’ll cover:\n1. Understand how video fits into each stage of the sales funnel — and what types of video content work best to attract\, nurture\, and convert your ideal customers.\n2. Learn the three essential stages of video creation—pre-production\, production\, and post-production—with real-world guidance on how to plan\, shoot\, and polish your videos without stress or overthinking.\n3. Discover how to create a multi-platform video strategy\, so your videos aren’t just sitting on one platform — they’re working for you everywhere your audience spends time: YouTube\, Instagram\, Facebook\, LinkedIn\, your website\, email\, and more.\n4. Explore how to use AI tools to scale your video marketing—from scripting and editing to voiceovers and automated repurposing—so you can create more content in less time with less effort.
URL:https://southeastshow.com/event/video-first-how-to-drive-sales-scale-trust-in-a-visual-first-world/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/video-Production.jpeg
ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T103000
DTSTAMP:20260414T213100
CREATED:20251021T222603Z
LAST-MODIFIED:20251204T194619Z
UID:3675-1769072400-1769077800@southeastshow.com
SUMMARY:Auto-Covers 101: The Basics from Sales to Service
DESCRIPTION:With Joe Keyes\, Coverstar Central- \nThis session begins with a detailed look at the benefits and revenue potential of including an automatic pool cover on every new build. Attendees will learn how to evaluate and design pools with auto-covers in mind\, how to bid projects accurately\, and how to avoid common ordering mistakes. We will also cover basic installation techniques to ensure long-term performance and customer satisfaction. \nThe seminar concludes with practical instruction on how to service\, repair\, and replace automatic covers using proven field techniques—along with insights on how these services can generate ongoing revenue for your business.
URL:https://southeastshow.com/event/how-to-service-auto-covers-and-make-money-doing-it/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/10/auto-cover-coverstar.png
ORGANIZER;CN="Joe Keyes%2C Coverstar Central":MAILTO:joe@coverstarcentral.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T103000
DTSTAMP:20260414T213100
CREATED:20251021T223015Z
LAST-MODIFIED:20251118T224513Z
UID:3678-1769072400-1769077800@southeastshow.com
SUMMARY:Swimming Pool Leak Detection: Comprehensive Strategies for Identification & Repair
DESCRIPTION:With Darren Merlob\, LeakTronics\nThis course offers comprehensive training on the causes\, detection\, and repair of leaks in water systems\, with a specific emphasis on swimming pools and related structures. Participants will learn about modern leak detection technologies\, understand the common causes of leaks\, and master effective repair techniques.
URL:https://southeastshow.com/event/swimming-pool-leak-detection-comprehensive-strategies-for-identification-repair/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/Leaktronics-.png
ORGANIZER;CN="Darren Merlob%2C LeakTronics":MAILTO:info@leaktronics.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T103000
DTSTAMP:20260414T213100
CREATED:20251027T143218Z
LAST-MODIFIED:20251201T163855Z
UID:3781-1769072400-1769077800@southeastshow.com
SUMMARY:Building Better Fiberglass Pools: Real World Practices for Fewer Callbacks and Happier Homeowners
DESCRIPTION:With Jonathon Davis\, Thursday Pools- \nAs a manufacturer\, we get a unique view from a consumer’s perspective of what really happens out in the field—from the first dig to the final fill. Over the years\, we’ve seen patterns emerge: the same install challenges\, chemistry issues\, and customer concerns that can lead to unnecessary headaches for builders and homeowners alike. \nIn this session\, Jonathan Davis\, Director of Customer Relations for Thursday Pools\, will share what he has learned from thousands of projects—what goes wrong\, why it happens\, and simple ways to prevent it. He’ll walk through practical installation tips\, water-care reminders\, and communication best practices that help you reduce callbacks\, protect your reputation\, and deliver an exceptional experience every time. \nWhether you’re new to fiberglass or have been installing for years\, you’ll walk away with field-tested insights that make your jobs smoother\, your customers happier\, and your business stronger!
URL:https://southeastshow.com/event/building-better-fiberglass-pools-real-world-practices-for-fewer-callbacks-and-happier-homeowners/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Wellspring-Chicago-WM-7-1-1.jpg
ORGANIZER;CN="Jonathan Davis%2C Thursday Pools":MAILTO:j.davis@thursdaypools.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T090000
DTEND;TZID=UTC:20260122T104500
DTSTAMP:20260414T213100
CREATED:20251023T230535Z
LAST-MODIFIED:20260105T233328Z
UID:3712-1769072400-1769078700@southeastshow.com
SUMMARY:Modern Lighting: Boosting Profits in New Builds in Service Markets
DESCRIPTION:Unlock the full profit potential of every backyard project. This session explores how lighting is no longer just an afterthought; it’s a strategic driver for both revenue and design appeal. Discover how to turn underutilized zones like water features\, landscape lighting\, and strip lighting into premium upgrade opportunities. We will dive into today’s most advanced lighting controls\, from app-based systems to fully integrated automation platforms\, giving you the flexibility to offer tailored solutions for every homeowner. Learn how to create multi-zone lighting environments with intuitive\, single-touch control\, and how to position these options to win in both the new construction and service/retrofit markets.
URL:https://southeastshow.com/event/modern-lighting-boosting-profits-in-new-builds-in-service-markets/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Pal-lighting.jpeg
ORGANIZER;CN="Kyle Trepp%2C PAL Lighting":MAILTO:kyle@pallighting.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T104500
DTEND;TZID=UTC:20260122T121500
DTSTAMP:20260414T213100
CREATED:20241220T115027Z
LAST-MODIFIED:20251019T215224Z
UID:3091-1769078700-1769084100@southeastshow.com
SUMMARY:Hot Water Chemistry
DESCRIPTION:With Paul Gillio\, Solenis-  \nThis course will cover the factors that affect hot water management including filtration\, chemistry and disinfection. Emphasis will be placed on the stresses created by hot\, turbulent water and its effects on bathers\, bather comfort\, chemistry and especially sanitizers. At the conclusion of the course the service person or operator will understand how each of these key factors interrelates with and helps control the others. Particular attention will be made to sanitizer selection and control of bather wastes.
URL:https://southeastshow.com/event/hot-water-chemistry-2/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/Hotwater-chem.jpeg
ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T104500
DTEND;TZID=UTC:20260122T121500
DTSTAMP:20260414T213100
CREATED:20241227T220522Z
LAST-MODIFIED:20260121T142742Z
UID:3192-1769078700-1769084100@southeastshow.com
SUMMARY:Vinyl Liners: Selling Measuring and Installing for the Perfect Fit
DESCRIPTION:With Marc Cornely\, Merlin Industries \nIn this seminar\, Marc will explain all aspects of vinyl liners\, from selling to installing so your project is stress-free\, profitable\, and done right the first time. He will discuss how to measure accurately and efficiently\, how to best prep the pool\, and how to install the liner as easily as possible. In addition\, he will address options for dealing with groundwater issues\, the effects of water chemistry\, and wrinkle problems when installing a vinyl liner.
URL:https://southeastshow.com/event/how-to-be-profitable-with-auto-cover-service-repeat-from-wed/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/Screenshot-2026-01-20-at-5.02.30-PM.png
ORGANIZER;CN="Marc Cornely%2C Merlin Industries":MAILTO:marc@merlinindustries.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T104500
DTEND;TZID=UTC:20260122T121500
DTSTAMP:20260414T213100
CREATED:20251023T223753Z
LAST-MODIFIED:20251023T223857Z
UID:3706-1769078700-1769084100@southeastshow.com
SUMMARY:Sanitation Vs Oxidation & How We Overtask Chlorine 301
DESCRIPTION:With Eric Wall\, API/The Grit Game \nLearn the various types of pool water contaminants\, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the products that remedy them as well prevent re-occurrence. Gain a broader understanding of fully burdened service call costs and how maintenance for techs and DIY pool owners simplify inventory and minimize training.
URL:https://southeastshow.com/event/sanitation-vs-oxidation-how-we-overtask-chlorine-301/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/api-water.jpeg
ORGANIZER;CN="Eric Wall%2C The Grit Game%2C  API Water":MAILTO:ewall@thegritgame.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T104500
DTEND;TZID=UTC:20260122T121500
DTSTAMP:20260414T213100
CREATED:20251023T224307Z
LAST-MODIFIED:20251023T224307Z
UID:3709-1769078700-1769084100@southeastshow.com
SUMMARY:Where and How to Advertise your Pool & Spa Store
DESCRIPTION:With Scott Reynolds\, The Get Smart Group \nPut yourself in the customer’s shoes by exploring the typical buyer’s journey as they search for a new pool or spa. This session will help attendees understand the many different products and platforms pool and spa companies can use to attract business. It’s not just Google anymore—buyers are finding you through social media\, video\, display ads\, and more. \nWhat do prospects expect when they contact you? How does advertising shift with the seasons? Do traditional methods like print\, radio\, or billboards still work? And how can something as simple as your service vehicle become a rolling advertisement? \nJoin Scott for a deep-dive discussion into how today’s buyers discover pool and spa companies—and how to make sure they choose yours.
URL:https://southeastshow.com/event/where-and-how-to-advertise-your-pool-spa-store/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/10/customers-journey.png
ORGANIZER;CN="Scott Reynolds%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T104500
DTEND;TZID=UTC:20260122T121500
DTSTAMP:20260414T213100
CREATED:20251023T230858Z
LAST-MODIFIED:20251023T230858Z
UID:3715-1769078700-1769084100@southeastshow.com
SUMMARY:Efficient Installation and Operation of Small Footprint Gas Pool Heaters
DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of gas heaters using the WAGES method (Water\, Air\, Gas\, Electric & Spacing). Participants will learn how to ensure proper water flow to heaters\, fresh air requirements for proper combustion and ventilation\, how to properly size gas lines and how to test gas pressures using appropriate tools\, how to properly wire heaters for power and test power supply\, and how to ensure a safe installation as to clearances from structures and other equipment.  All attendees will have the chance to win a FREE digital gas monometer!
URL:https://southeastshow.com/event/efficient-installation-and-operation-of-small-footprint-gas-pool-heaters/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Raypak-gas-heater.jpeg
ORGANIZER;CN="Brian Miller%2C Raypak":MAILTO:Brian.Miller@rheem.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T104500
DTEND;TZID=UTC:20260122T121500
DTSTAMP:20260414T213100
CREATED:20251201T170128Z
LAST-MODIFIED:20251201T170530Z
UID:3870-1769078700-1769084100@southeastshow.com
SUMMARY:Swimming Pool 101: Pool Anatomy & Essential Hydraulics
DESCRIPTION:With Alexa Dal Pino\, PHTA Certified Master Pool Builder & Design Professional\, International Watershape Institute Professional\, President\, Dal Pino Pools \nThis foundational session is the perfect starting point for anyone new to the Pool & Spa industry. Whether you are involved in pool service\, construction\, design\, or customer support\, this session will help you build essential\, confident knowledge. \nThe presentation provides a complete overview of the anatomy of a pool and details the key components of the system. Attendees will receive a clear\, digestible introduction to hydraulics\, learning the basic laws that govern water movement and system design considerations. The course will also provide an in-depth look at the circulation system\, the basic\, industry-standard methods of pool sanitation\, and critical user safetyconsiderations. \nThis session is designed to help you get your feet wet before diving into more advanced swimming pool education.
URL:https://southeastshow.com/event/swimming-pool-101-pool-anatomy-essential-hydraulics/
CATEGORIES:Courses
ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/12/Dalpino-Pool.jpg
ORGANIZER;CN="Alexa Dalpino%2C PHTA Certified Master Pool Builder & Design Professional%2C International Watershape Institute Professional":MAILTO:alexa@dalpino.com
END:VEVENT
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