BEGIN:VCALENDAR VERSION:2.0 PRODID:-//U-Education - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:U-Education X-ORIGINAL-URL:https://southeastshow.com X-WR-CALDESC:Events for U-Education REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20250206T090000 DTEND;TZID=UTC:20250206T103000 DTSTAMP:20260414T214817 CREATED:20241227T120134Z LAST-MODIFIED:20241227T223226Z UID:3173-1738832400-1738837800@southeastshow.com SUMMARY:Understanding Hydraulics DESCRIPTION:With Jack Zurich\, Sr Regional Training Manager\, Fluidra-The seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools\, new or existing. Attendees will discuss the physics of water including pressure\, flow rate\, capacity\, turnover\, and more. The effect of pipe sizing\, fittings\, and valves will be discussed. Total Dynamic Head\, pump curves\, and how to select the proper pump for a system will be covered.  The effect of pipe sizing\, fittings\, and valves will also be reviewed. Whether a rookie or season expert\, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool! URL:https://southeastshow.com/event/understanding-hydraulics/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/fluidra-Hydraulics.jpeg ORGANIZER;CN="John Murray%2C Fluidra":MAILTO:JMurray@fluidra.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T090000 DTEND;TZID=UTC:20250206T103000 DTSTAMP:20260414T214817 CREATED:20250122T230856Z LAST-MODIFIED:20250122T230856Z UID:3329-1738832400-1738837800@southeastshow.com SUMMARY:Understanding Electricity DESCRIPTION:With Ken Gregory\, Pentair- Electricity is a must know for any tech in the pool industry\, yet few know it when entering the field. This class will cover basic electricity principles for safety and proper wiring. This is not a class to create electricians but to help any service tech understand how electricity works.  Students will leave this seminar with knowledge about how they can work with electricity in their day-to-day job and be safe. A MUST TAKE for anyone in the service industry! URL:https://southeastshow.com/event/understanding-electricity/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/01/Electric-Pool.png ORGANIZER;CN="Ken Gregory%2C Manager Compliance & Safety%2C Pentair":MAILTO:kenneth.gregory@pentair.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T090000 DTEND;TZID=UTC:20250206T103000 DTSTAMP:20260414T214817 CREATED:20250123T142516Z LAST-MODIFIED:20250123T142516Z UID:3335-1738832400-1738837800@southeastshow.com SUMMARY:How to be Profitable with Auto-Cover Service (repeat from Wed) DESCRIPTION:With Davide Lowe\, Coverstar Central – \nAre servicing Auto Covers really worth it? If you know how to properly service them\, they are! Learn how your company can be profitable from servicing auto-covers.  We will review all the different wearable parts\, cleaning\, and maintenance. We will discuss how to sell\, order\, and install replacement fabrics.  5-10 minutes at the end for Q&A. URL:https://southeastshow.com/event/how-to-be-profitable-with-auto-cover-service-repeat-from-wed-2/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/Auto-pool-cover.jpg ORGANIZER;CN="Joe Keyes%2C Coverstar Central":MAILTO:joe@coverstarcentral.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T090000 DTEND;TZID=UTC:20250206T103000 DTSTAMP:20260414T214817 CREATED:20250130T165440Z LAST-MODIFIED:20250130T165625Z UID:3350-1738832400-1738837800@southeastshow.com SUMMARY:Advanced Lighting Design DESCRIPTION:With Morgan Bruce and John Seratt\, PAL Lighting \nLearn how to maximize not only pool lighting\, but water features\, perimeter\, and landscape options! Hear about cutting edge control methods that allow for individual zoning and complete control of color options. Learn about syncing backyard lighting to high end automation or simply control all your zones with a singular touch point. \nHelp the attendee learn different ways to add lighting into their projects that go beyond the pool and encompass the entire backyard. \nVarious methods to incorporate lighting throughout your backyard\, not limited to just the pool area. URL:https://southeastshow.com/event/advanced-lighting-design/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/01/PAL-lighting.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T104500 DTEND;TZID=UTC:20250206T121500 DTSTAMP:20260414T214817 CREATED:20241226T231328Z LAST-MODIFIED:20241226T231432Z UID:3166-1738838700-1738844100@southeastshow.com SUMMARY:Chemical Safety in Aquatics DESCRIPTION:With John Weber\, Vice Chair\, PHTA Recreational Water and Air Quality Committee & Karlee Barton\, Solenis \nAttendees will discuss the reactions associated with incompatible chemicals and how to protect themselves from these hazards. Guidelines for safe storage\, transportation and use of commonly used chemicals will be reviewed.  Attendees will learn common sense tips for avoiding costly injuries and property damage.  Attendees will see examples of improper chemical storage and the potential results of such conditions. URL:https://southeastshow.com/event/chemical-safety-in-aquatics/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/PoolChemical-Safety.jpeg ORGANIZER;CN="John Weber BioLabs & Karlee Barton%2C Solenis":MAILTO:John.Weber@biolabinc.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T104500 DTEND;TZID=UTC:20250206T121500 DTSTAMP:20260414T214817 CREATED:20241226T231930Z LAST-MODIFIED:20241227T223543Z UID:3170-1738838700-1738844100@southeastshow.com SUMMARY:Mastering Fiberglass Pool Care: The 4 Pillars of Long-Lasting Performance & Protection (repeat from Wed) DESCRIPTION:With Jonathan Davis\, Thursday Pools- This class is a comprehensive seminar that covers essential knowledge for maintaining a fiberglass pool’s finish and healthy water. Participants will learn tailored water chemistry management for fiberglass pools\, proper cleaning and maintenance techniques\, and strategies to prevent common issues like scaling and surface damage. This seminar equips pool builders and service professionals with the skills to ensure the durability and performance of fiberglass pools. URL:https://southeastshow.com/event/mastering-fiberglass-pool-care-the-4-pillars-of-long-lasting-performance-protection/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/Fiberglass-pool.jpeg ORGANIZER;CN="Jonathan Davis%2C Thursday Pools":MAILTO:j.davis@thursdaypools.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T104500 DTEND;TZID=UTC:20250206T121500 DTSTAMP:20260414T214817 CREATED:20241227T121225Z LAST-MODIFIED:20241227T223619Z UID:3176-1738838700-1738844100@southeastshow.com SUMMARY:Setting Up and Programming Variable Speed Pumps DESCRIPTION:With Jack Zurich\, Fluidra-Variable Speed Pumps can have positive implications for a homeowner’s pool. Whether a new pool\, renovation or pool pump replacement\, learn how to choose the correct pump for the project. But it doesn’t stop there! You also need to know how to install and program it correctly to achieve maximum energy efficiency as well as happy customers! Students will also learn about hydraulic horse power\, weighted energy factor and total horsepower. URL:https://southeastshow.com/event/setting-up-and-programming-variable-speed-pumps/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/Variable-Speed-pump.png ORGANIZER;CN="John Murray%2C Fluidra":MAILTO:JMurray@fluidra.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20250206T104500 DTEND;TZID=UTC:20250206T121500 DTSTAMP:20260414T214817 CREATED:20241227T220216Z LAST-MODIFIED:20241227T220216Z UID:3190-1738838700-1738844100@southeastshow.com SUMMARY:Providing Exceptional Water Quality DESCRIPTION:With Melissa Bushey\, API Water- Learn the various types of pool water contaminants and pathogens\, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the APi products that remedy them as well as prevent reoccurrence. Gain a broader understanding of fully burdened service call costs and how to reduce maintenance for techs and DIY pool owners\, simplify inventory\, minimize training and troubleshooting time and drive retail chemical sales growth. URL:https://southeastshow.com/event/providing-exceptional-water-quality/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/api-Water-Quality.png ORGANIZER;CN="Eric Wall%2C The Grit Game%2C API Water":MAILTO:ewall@thegritgame.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260121T090000 DTEND;TZID=UTC:20260121T120000 DTSTAMP:20260414T214817 CREATED:20251130T220304Z LAST-MODIFIED:20251130T223000Z UID:3855-1768986000-1768996800@southeastshow.com SUMMARY:Hayward Plant Tour DESCRIPTION:This is your chance to take a guided tour of the Hayward plant. Participants will experience: \n\nHayward’s Global Center of Heating and Excellence\nThe Hayward Manufacturing Process\nTechnology and know-how that products the popular H-Series Heater and Heat Pro heat pumps\n\nRefreshments served after the tour! \nParticipants will meet at the Hayward Plant located at:\n2935 Sidco Dr\, Nashville\, TN 37204\nThis event is FREE\, but space is limited. RESERVE YOUR SPOT TODAY: \nContact bjackson@hayward.com or click one of the links below: \n9:00 am  https://evite.me/JcNfYCZPPv \n10:00 am https://evite.me/uhNqnD3FV5 \n11:00 am https://evite.me/yQcwjrptxb URL:https://southeastshow.com/event/hayward-plant-tour/ LOCATION:Hayward Plant\, 2935 Sidco Dr\, Nashville\, TN\, 37204 CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/11/2025-Proud-American-Company-Since-1925-Logo_FullHayward_2C.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260122 DTEND;VALUE=DATE:20260124 DTSTAMP:20260414T214817 CREATED:20241227T224503Z LAST-MODIFIED:20251023T162347Z UID:3210-1769040000-1769212799@southeastshow.com SUMMARY:Education Pass DESCRIPTION:All courses require an Education Pass. One Pass will allow an attendee into all classes on Thursday\, January 22 & Friday\, January 23. \nCLICK HERE TO PURCHASE.\n  \n  URL:https://southeastshow.com/event/education-pass/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/SEPSS-Education-Pass-Logo.png ORGANIZER;CN="Education Pass":MAILTO:Jocelyn@midamericashow.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T103000 DTSTAMP:20260414T214817 CREATED:20241219T230813Z LAST-MODIFIED:20251019T215007Z UID:3072-1769072400-1769077800@southeastshow.com SUMMARY:Water Chemistry- The Fundamentals DESCRIPTION:With Paul Gillio\, Solenis \nEmphasis on sanitizer levels and ph monitoring is well-known by most operators and service people. What is less well understood is how dependent successful pool management is on proper operation of filters\, circulation and other areas of chemical control. This seminar will demonstrate that proper control of all three factors: chemical\, biological\, and physical is needed to provide healthy clean water. At the conclusion of the seminar the service person or operator will understand how each of these key factors interrelates with and helps control the others. Additional knowledge will be gained in how to correct unbalanced water and utilize other tools such as algaecides and sequestering agents to improve overall water quality. URL:https://southeastshow.com/event/water-chemistry-the-fundamentals/ CATEGORIES:Courses ATTACH;FMTTYPE=image/webp:https://southeastshow.com/wp-content/uploads/2024/12/Basic-Water.webp ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T103000 DTSTAMP:20260414T214817 CREATED:20251021T220852Z LAST-MODIFIED:20251021T221922Z UID:3662-1769072400-1769077800@southeastshow.com SUMMARY:General Pool & Spa Heating DESCRIPTION:With John Murray\, Fluidra \nParticipants will learn about the varying options available for pool & spa heating. Order of operations troubleshooting and component identification will also be covered. Technicians seeking to understand how heaters work will benefit in attending. URL:https://southeastshow.com/event/general-pool-spa-heating/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/pool-spa-heater-fluidra.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T103000 DTSTAMP:20260414T214817 CREATED:20251021T222214Z LAST-MODIFIED:20251021T222247Z UID:3670-1769072400-1769077800@southeastshow.com SUMMARY:Video First: How to Drive Sales & Scale Trust in a Visual- First World DESCRIPTION:With Pam Vinje\, Small Screen Producer- \nVideo isn’t just content — it’s your silent salesperson\, working 24/7. This seminar helps you understand how to use video for every stage of the customer journey.  From lifestyle clips\, to user-generated content to AI-powered demos and video podcasts\, you’ll walk away knowing exactly what to create\, where to share it\, and how to use video smarter in 2026.\n\nObjectives:\nBy the end of this session\, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical\, high-impact ways. Here’s what we’ll cover:\n1. Understand how video fits into each stage of the sales funnel — and what types of video content work best to attract\, nurture\, and convert your ideal customers.\n2. Learn the three essential stages of video creation—pre-production\, production\, and post-production—with real-world guidance on how to plan\, shoot\, and polish your videos without stress or overthinking.\n3. Discover how to create a multi-platform video strategy\, so your videos aren’t just sitting on one platform — they’re working for you everywhere your audience spends time: YouTube\, Instagram\, Facebook\, LinkedIn\, your website\, email\, and more.\n4. Explore how to use AI tools to scale your video marketing—from scripting and editing to voiceovers and automated repurposing—so you can create more content in less time with less effort. URL:https://southeastshow.com/event/video-first-how-to-drive-sales-scale-trust-in-a-visual-first-world/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/video-Production.jpeg ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T103000 DTSTAMP:20260414T214817 CREATED:20251021T222603Z LAST-MODIFIED:20251204T194619Z UID:3675-1769072400-1769077800@southeastshow.com SUMMARY:Auto-Covers 101: The Basics from Sales to Service DESCRIPTION:With Joe Keyes\, Coverstar Central- \nThis session begins with a detailed look at the benefits and revenue potential of including an automatic pool cover on every new build. Attendees will learn how to evaluate and design pools with auto-covers in mind\, how to bid projects accurately\, and how to avoid common ordering mistakes. We will also cover basic installation techniques to ensure long-term performance and customer satisfaction. \nThe seminar concludes with practical instruction on how to service\, repair\, and replace automatic covers using proven field techniques—along with insights on how these services can generate ongoing revenue for your business. URL:https://southeastshow.com/event/how-to-service-auto-covers-and-make-money-doing-it/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/10/auto-cover-coverstar.png ORGANIZER;CN="Joe Keyes%2C Coverstar Central":MAILTO:joe@coverstarcentral.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T103000 DTSTAMP:20260414T214817 CREATED:20251021T223015Z LAST-MODIFIED:20251118T224513Z UID:3678-1769072400-1769077800@southeastshow.com SUMMARY:Swimming Pool Leak Detection: Comprehensive Strategies for Identification & Repair DESCRIPTION:With Darren Merlob\, LeakTronics\nThis course offers comprehensive training on the causes\, detection\, and repair of leaks in water systems\, with a specific emphasis on swimming pools and related structures. Participants will learn about modern leak detection technologies\, understand the common causes of leaks\, and master effective repair techniques. URL:https://southeastshow.com/event/swimming-pool-leak-detection-comprehensive-strategies-for-identification-repair/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/Leaktronics-.png ORGANIZER;CN="Darren Merlob%2C LeakTronics":MAILTO:info@leaktronics.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T103000 DTSTAMP:20260414T214817 CREATED:20251027T143218Z LAST-MODIFIED:20251201T163855Z UID:3781-1769072400-1769077800@southeastshow.com SUMMARY:Building Better Fiberglass Pools: Real World Practices for Fewer Callbacks and Happier Homeowners DESCRIPTION:With Jonathon Davis\, Thursday Pools- \nAs a manufacturer\, we get a unique view from a consumer’s perspective of what really happens out in the field—from the first dig to the final fill. Over the years\, we’ve seen patterns emerge: the same install challenges\, chemistry issues\, and customer concerns that can lead to unnecessary headaches for builders and homeowners alike. \nIn this session\, Jonathan Davis\, Director of Customer Relations for Thursday Pools\, will share what he has learned from thousands of projects—what goes wrong\, why it happens\, and simple ways to prevent it. He’ll walk through practical installation tips\, water-care reminders\, and communication best practices that help you reduce callbacks\, protect your reputation\, and deliver an exceptional experience every time. \nWhether you’re new to fiberglass or have been installing for years\, you’ll walk away with field-tested insights that make your jobs smoother\, your customers happier\, and your business stronger! URL:https://southeastshow.com/event/building-better-fiberglass-pools-real-world-practices-for-fewer-callbacks-and-happier-homeowners/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Wellspring-Chicago-WM-7-1-1.jpg ORGANIZER;CN="Jonathan Davis%2C Thursday Pools":MAILTO:j.davis@thursdaypools.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T090000 DTEND;TZID=UTC:20260122T104500 DTSTAMP:20260414T214817 CREATED:20251023T230535Z LAST-MODIFIED:20260105T233328Z UID:3712-1769072400-1769078700@southeastshow.com SUMMARY:Modern Lighting: Boosting Profits in New Builds in Service Markets DESCRIPTION:Unlock the full profit potential of every backyard project. This session explores how lighting is no longer just an afterthought; it’s a strategic driver for both revenue and design appeal. Discover how to turn underutilized zones like water features\, landscape lighting\, and strip lighting into premium upgrade opportunities. We will dive into today’s most advanced lighting controls\, from app-based systems to fully integrated automation platforms\, giving you the flexibility to offer tailored solutions for every homeowner. Learn how to create multi-zone lighting environments with intuitive\, single-touch control\, and how to position these options to win in both the new construction and service/retrofit markets. URL:https://southeastshow.com/event/modern-lighting-boosting-profits-in-new-builds-in-service-markets/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Pal-lighting.jpeg ORGANIZER;CN="Kyle Trepp%2C PAL Lighting":MAILTO:kyle@pallighting.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T104500 DTEND;TZID=UTC:20260122T121500 DTSTAMP:20260414T214817 CREATED:20241220T115027Z LAST-MODIFIED:20251019T215224Z UID:3091-1769078700-1769084100@southeastshow.com SUMMARY:Hot Water Chemistry DESCRIPTION:With Paul Gillio\, Solenis-  \nThis course will cover the factors that affect hot water management including filtration\, chemistry and disinfection. Emphasis will be placed on the stresses created by hot\, turbulent water and its effects on bathers\, bather comfort\, chemistry and especially sanitizers. At the conclusion of the course the service person or operator will understand how each of these key factors interrelates with and helps control the others. Particular attention will be made to sanitizer selection and control of bather wastes. URL:https://southeastshow.com/event/hot-water-chemistry-2/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/Hotwater-chem.jpeg ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T104500 DTEND;TZID=UTC:20260122T121500 DTSTAMP:20260414T214817 CREATED:20241227T220522Z LAST-MODIFIED:20260121T142742Z UID:3192-1769078700-1769084100@southeastshow.com SUMMARY:Vinyl Liners: Selling Measuring and Installing for the Perfect Fit DESCRIPTION:With Marc Cornely\, Merlin Industries \nIn this seminar\, Marc will explain all aspects of vinyl liners\, from selling to installing so your project is stress-free\, profitable\, and done right the first time. He will discuss how to measure accurately and efficiently\, how to best prep the pool\, and how to install the liner as easily as possible. In addition\, he will address options for dealing with groundwater issues\, the effects of water chemistry\, and wrinkle problems when installing a vinyl liner. URL:https://southeastshow.com/event/how-to-be-profitable-with-auto-cover-service-repeat-from-wed/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/Screenshot-2026-01-20-at-5.02.30-PM.png ORGANIZER;CN="Marc Cornely%2C Merlin Industries":MAILTO:marc@merlinindustries.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T104500 DTEND;TZID=UTC:20260122T121500 DTSTAMP:20260414T214817 CREATED:20251023T223753Z LAST-MODIFIED:20251023T223857Z UID:3706-1769078700-1769084100@southeastshow.com SUMMARY:Sanitation Vs Oxidation & How We Overtask Chlorine 301 DESCRIPTION:With Eric Wall\, API/The Grit Game \nLearn the various types of pool water contaminants\, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the products that remedy them as well prevent re-occurrence. Gain a broader understanding of fully burdened service call costs and how maintenance for techs and DIY pool owners simplify inventory and minimize training. URL:https://southeastshow.com/event/sanitation-vs-oxidation-how-we-overtask-chlorine-301/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/api-water.jpeg ORGANIZER;CN="Eric Wall%2C The Grit Game%2C API Water":MAILTO:ewall@thegritgame.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T104500 DTEND;TZID=UTC:20260122T121500 DTSTAMP:20260414T214817 CREATED:20251023T224307Z LAST-MODIFIED:20251023T224307Z UID:3709-1769078700-1769084100@southeastshow.com SUMMARY:Where and How to Advertise your Pool & Spa Store DESCRIPTION:With Scott Reynolds\, The Get Smart Group \nPut yourself in the customer’s shoes by exploring the typical buyer’s journey as they search for a new pool or spa. This session will help attendees understand the many different products and platforms pool and spa companies can use to attract business. It’s not just Google anymore—buyers are finding you through social media\, video\, display ads\, and more. \nWhat do prospects expect when they contact you? How does advertising shift with the seasons? Do traditional methods like print\, radio\, or billboards still work? And how can something as simple as your service vehicle become a rolling advertisement? \nJoin Scott for a deep-dive discussion into how today’s buyers discover pool and spa companies—and how to make sure they choose yours. URL:https://southeastshow.com/event/where-and-how-to-advertise-your-pool-spa-store/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2025/10/customers-journey.png ORGANIZER;CN="Scott Reynolds%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T104500 DTEND;TZID=UTC:20260122T121500 DTSTAMP:20260414T214817 CREATED:20251023T230858Z LAST-MODIFIED:20251023T230858Z UID:3715-1769078700-1769084100@southeastshow.com SUMMARY:Efficient Installation and Operation of Small Footprint Gas Pool Heaters DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of gas heaters using the WAGES method (Water\, Air\, Gas\, Electric & Spacing). Participants will learn how to ensure proper water flow to heaters\, fresh air requirements for proper combustion and ventilation\, how to properly size gas lines and how to test gas pressures using appropriate tools\, how to properly wire heaters for power and test power supply\, and how to ensure a safe installation as to clearances from structures and other equipment.  All attendees will have the chance to win a FREE digital gas monometer! URL:https://southeastshow.com/event/efficient-installation-and-operation-of-small-footprint-gas-pool-heaters/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Raypak-gas-heater.jpeg ORGANIZER;CN="Brian Miller%2C Raypak":MAILTO:Brian.Miller@rheem.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260122T104500 DTEND;TZID=UTC:20260122T121500 DTSTAMP:20260414T214817 CREATED:20251201T170128Z LAST-MODIFIED:20251201T170530Z UID:3870-1769078700-1769084100@southeastshow.com SUMMARY:Swimming Pool 101: Pool Anatomy & Essential Hydraulics DESCRIPTION:With Alexa Dal Pino\, PHTA Certified Master Pool Builder & Design Professional\, International Watershape Institute Professional\, President\, Dal Pino Pools \nThis foundational session is the perfect starting point for anyone new to the Pool & Spa industry. Whether you are involved in pool service\, construction\, design\, or customer support\, this session will help you build essential\, confident knowledge. \nThe presentation provides a complete overview of the anatomy of a pool and details the key components of the system. Attendees will receive a clear\, digestible introduction to hydraulics\, learning the basic laws that govern water movement and system design considerations. The course will also provide an in-depth look at the circulation system\, the basic\, industry-standard methods of pool sanitation\, and critical user safetyconsiderations. \nThis session is designed to help you get your feet wet before diving into more advanced swimming pool education. URL:https://southeastshow.com/event/swimming-pool-101-pool-anatomy-essential-hydraulics/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/12/Dalpino-Pool.jpg ORGANIZER;CN="Alexa Dalpino%2C PHTA Certified Master Pool Builder & Design Professional%2C International Watershape Institute Professional":MAILTO:alexa@dalpino.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T090000 DTEND;TZID=UTC:20260123T103000 DTSTAMP:20260414T214817 CREATED:20241220T141443Z LAST-MODIFIED:20251118T123256Z UID:3112-1769158800-1769164200@southeastshow.com SUMMARY:Practical Application of UV Ozone DESCRIPTION:With Michael Falzer\, Aquacomfort Water Group \nPool companies should understand UV (ultraviolet) and ozone systems because these technologies provide advanced\, highly effective methods of water sanitation that enhance or outperform traditional options like salt systems\, chlorine\, or bromine. Being knowledgeable about UV and ozone pool systems means pool companies can offer modern\, effective\, and environmentally responsible solutions\, which leads to happier clients. and an improved reputation in a rapidly evolving industry. URL:https://southeastshow.com/event/practical-application-of-uv-ozone/ CATEGORIES:Courses ATTACH;FMTTYPE=image/png:https://southeastshow.com/wp-content/uploads/2024/12/UV-Ozone.png ORGANIZER;CN="Michael Falzar%2C Aqua Company":MAILTO:mfalzer@aquacomfort.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T090000 DTEND;TZID=UTC:20260123T103000 DTSTAMP:20260414T214817 CREATED:20251024T192356Z LAST-MODIFIED:20251201T171851Z UID:3757-1769158800-1769164200@southeastshow.com SUMMARY:Heat Pump Pool Heaters: Demystified and Simplified DESCRIPTION:With Brian Miller\, Raypak \nThis course will cover installation of heat pumps using the WAVES method (Water\, Air\, Vapor/Refrigerant\, Electric & Spacing). Participants will learn the history of heat pump technology\, how heat pumps work\, the differences in effectiveness/efficiency of heat pumps compared to gas heaters\, how to identify customer’s preferences between heat pumps and gas heaters\, how to size a heat pump and proper installation of heat pumps. URL:https://southeastshow.com/event/heat-pump-pool-heaters-demystafied-and-simplified/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Heat-Pump-.jpeg ORGANIZER;CN="Brian Miller%2C Raypak":MAILTO:Brian.Miller@rheem.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T090000 DTEND;TZID=UTC:20260123T103000 DTSTAMP:20260414T214817 CREATED:20251024T192901Z LAST-MODIFIED:20251024T193522Z UID:3761-1769158800-1769164200@southeastshow.com SUMMARY:From Referrals to Revenue: Marketing & Sales Game Changers Every Pool & Spa Business Needs in 2026 DESCRIPTION:Pam Vinje\, Small Screen Producer-\nThis seminar is laser-focused on helping established businesses rethink\, retool\, and revitalize how they attract and close new customers and grow the revenue from their current one—without losing the trust-based approach they’ve relied on for decades.\nToday’s customers shop differently—and your old referral-based approach may not be enough. In this session\, discover how to turn your website into a 24/7 lead machine\, create video content that converts\, run profitable Google & Meta ads\, and use AI + automation to close more deals. Learn how to smooth out seasonal slumps\, boost year-round revenue\, and compete with tech-savvy competitors—without losing your personal touch.\nIn this session you will discover:
 1. How today’s pool and hot tub customers shop—and why your referral-based approach is no longer enough.
 2. How to turn your website into a 24/7 lead machine with AI\, dynamic content\, and mobile-first design.
 3. What kinds of videos drive sales—and how to produce them affordably.
 4. What works in 2026 and how to advertise smarter\, not harder.
 5. How AI is helping local pool and spa companies answer phones\, quote jobs\, and follow up with speed (even after hours).
 6. Why follow-up matters more than your first impression—and how to automate without sounding like a robot.
 7. Combat feast-or-famine cycles with recurring offers and strategic re-engagement. URL:https://southeastshow.com/event/from-referrals-to-revenue-marketing-sales-game-changers-every-pool-spa-business-needs-in-2026/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Sales-and-marketing-image.jpeg ORGANIZER;CN="Pam Vinje%2C Small Screen Producer":MAILTO:pvinje@smallscreenproducer.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T090000 DTEND;TZID=UTC:20260123T103000 DTSTAMP:20260414T214817 CREATED:20251027T143651Z LAST-MODIFIED:20251027T143651Z UID:3784-1769158800-1769164200@southeastshow.com SUMMARY:Web Connected Devices and the iAqualink App DESCRIPTION:With John Murray\, Fluidra \nParticipants will gain practical knowledge on navigating and troubleshooting common challenges with web interfaces. Designed for technicians\, this session provides a deeper understanding of how web-based automation systems operate and how to apply them effectively in the field. The course will also discuss Jandy’s iAquaLink app\, offering hands-on insights into its functions and best practices for successful use. URL:https://southeastshow.com/event/web-connected-devices-and-the-iaqualink-app/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/10/Fluidra-Automation-1.jpg ORGANIZER;CN="John Murray%2C Fluidra":MAILTO:JMurray@fluidra.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T090000 DTEND;TZID=UTC:20260123T103000 DTSTAMP:20260414T214817 CREATED:20251201T171359Z LAST-MODIFIED:20251201T171359Z UID:3876-1769158800-1769164200@southeastshow.com SUMMARY:Fundamental Design Considerations for Every Backyard Pool Project DESCRIPTION:With Alexa Dal Pino\, PHTA Certified Master Pool Builder & Design Professional\, International Watershape Institute Professional\, President\, Dal Pino Pools \n\nEveryone in the pool industry understands that not every pool is right for every customer. Thoughtful planning and in-depth conversation during the first meeting are essential—not only to secure the project\, but to ensure a smooth build and a lifelong\, satisfied client. \nThis session explores the Comprehensive Design Considerations for Every Backyard Pool Project. Every successful design\, whether for fiberglass\, vinyl liner\, or gunite/shotcrete construction\, must expertly blend technical site requirements with a client’s wishlist and aesthetic preferences. \nThis seminar will explore key design considerations to address in that initial consultation\, including: \n\nTopography of the Property: Analyzing grade changes and soil conditions for structural integrity.\nInterior–Exterior Connections: Ensuring a seamless flow between the home and the new aquatic space.\nOverall Aesthetics: Aligning the pool’s style and materials with the existing backyard environment.\nOpportunities for Water Features: Identifying enhancements like waterfalls\, fountains\, and laminars.\nFamily Composition and Lifestyle: Designing the pool shape\, size\, and depth to match daily use and future needs.\n\nGain the planning foresight needed to create initial backyard designs that are both buildable and breathtaking. \n\n\n\n\n  URL:https://southeastshow.com/event/fundamental-design-considerations-for-every-backyard-pool-project/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2025/12/Design-Considerations.jpg ORGANIZER;CN="Alexa Dalpino%2C PHTA Certified Master Pool Builder & Design Professional%2C International Watershape Institute Professional":MAILTO:alexa@dalpino.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T090000 DTEND;TZID=UTC:20260123T120000 DTSTAMP:20260414T214817 CREATED:20241220T141015Z LAST-MODIFIED:20251024T192534Z UID:3110-1769158800-1769169600@southeastshow.com SUMMARY:Intermediate Water Chemistry DESCRIPTION:With Paul Gillio\, Solenis \nNote: Due to the material covered\, this is a three hour course. \nNow that the student has learned the basics of water chemistry\, it’s time to get down to the not so basic details. This class will dive into more detailed areas of filtration equipment\, specialty chemicals\, interrelationships of chemical readings\, and more. Due to the significant amount of information to cover we have set aside three hours. A Double Time Slot! Lengthier discussions will be spent on: filters\, their differences and advantages/disadvantages among them\, types of enzymes and what they do and why they work well together\, how to adjust water that is out of balance\, how and when CYA affects total alkalinity readings\, how chlorine works and the different types of combined chlorine\, how to select the right algaecide\, phosphates and their role in pool chemistry\, good and bad. URL:https://southeastshow.com/event/intermediate-water-chemistry/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/WaterChemistry-scaled.jpg ORGANIZER;CN="Paul Gillio%2C Solenis":MAILTO:PGillio@solenis.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260123T104500 DTEND;TZID=UTC:20260123T121500 DTSTAMP:20260414T214817 CREATED:20241226T122421Z LAST-MODIFIED:20251118T230646Z UID:3143-1769165100-1769170500@southeastshow.com SUMMARY:Developing a 12 Month Marketing Strategy for a Season Business DESCRIPTION:With Scott Reynolds\, The Get Smart Group \nThe best marketing plans are proactive\, rather than reactive. Too often\, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.\nIn this talk\, we take a comprehensive look at all of the pieces of a marketing calendar\, from planning tools to all of the content needed to pull off a successful campaign. URL:https://southeastshow.com/event/developing-a-12-month-marketing-strategy/ CATEGORIES:Courses ATTACH;FMTTYPE=image/jpeg:https://southeastshow.com/wp-content/uploads/2024/12/12-month-marketing-plan.jpg ORGANIZER;CN="Scott Reynolds%2C The Get Smart Group":MAILTO:scott@thegetsmartgroup.com END:VEVENT END:VCALENDAR