Vinyl Liners: Selling Measuring and Installing for the Perfect Fit
2026-01-22 10:45 - 12:15 UTC
With Marc Cornely, Merlin Industries
In this seminar, Marc will explain all aspects of vinyl liners, from selling to installing so your project is stress-free, profitable, and done right the first time. He will discuss how to measure accurately and efficiently, how to best prep the pool, and how to install the liner as easily as possible. In addition, he will address options for dealing with groundwater issues, the effects of water chemistry, and wrinkle problems when installing a vinyl liner.

Sanitation Vs Oxidation & How We Overtask Chlorine 301
2026-01-22 10:45 - 12:15
With Eric Wall, API/The Grit Game
Learn the various types of pool water contaminants, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the products that remedy them as well prevent re-occurrence. Gain a broader understanding of fully burdened service call costs and how maintenance for techs and DIY pool owners simplify inventory and minimize training.

Where and How to Advertise your Pool & Spa Store
2026-01-22 10:45 - 12:15
With Scott Reynolds, The Get Smart Group
Put yourself in the customer’s shoes by exploring the typical buyer’s journey as they search for a new pool or spa. This session will help attendees understand the many different products and platforms pool and spa companies can use to attract business. It’s not just Google anymore—buyers are finding you through social media, video, display ads, and more.
What do prospects expect when they contact you? How does advertising shift with the seasons? Do traditional methods like print, radio, or billboards still work? And how can something as simple as your service vehicle become a rolling advertisement?
Join Scott for a deep-dive discussion into how today’s buyers discover pool and spa companies—and how to make sure they choose yours.

Efficient Installation and Operation of Small Footprint Gas Pool Heaters
2026-01-22 10:45 - 12:15
With Brian Miller, Raypak
This course will cover installation of gas heaters using the WAGES method (Water, Air, Gas, Electric & Spacing). Participants will learn how to ensure proper water flow to heaters, fresh air requirements for proper combustion and ventilation, how to properly size gas lines and how to test gas pressures using appropriate tools, how to properly wire heaters for power and test power supply, and how to ensure a safe installation as to clearances from structures and other equipment. All attendees will have the chance to win a FREE digital gas monometer!

Swimming Pool 101: Pool Anatomy & Essential Hydraulics
2026-01-22 10:45 - 12:15
With Alexa Dal Pino, PHTA Certified Master Pool Builder & Design Professional, International Watershape Institute Professional, President, Dal Pino Pools
This foundational session is the perfect starting point for anyone new to the Pool & Spa industry. Whether you are involved in pool service, construction, design, or customer support, this session will help you build essential, confident knowledge.
The presentation provides a complete overview of the anatomy of a pool and details the key components of the system. Attendees will receive a clear, digestible introduction to hydraulics, learning the basic laws that govern water movement and system design considerations. The course will also provide an in-depth look at the circulation system, the basic, industry-standard methods of pool sanitation, and critical user safetyconsiderations.
This session is designed to help you get your feet wet before diving into more advanced swimming pool education.

Practical Application of UV Ozone
2026-01-23 09:00 - 10:30
With Michael Falzer, Aquacomfort Water Group
Pool companies should understand UV (ultraviolet) and ozone systems because these technologies provide advanced, highly effective methods of water sanitation that enhance or outperform traditional options like salt systems, chlorine, or bromine. Being knowledgeable about UV and ozone pool systems means pool companies can offer modern, effective, and environmentally responsible solutions, which leads to happier clients. and an improved reputation in a rapidly evolving industry.

Heat Pump Pool Heaters: Demystified and Simplified
2026-01-23 09:00 - 10:30
With Brian Miller, Raypak
This course will cover installation of heat pumps using the WAVES method (Water, Air, Vapor/Refrigerant, Electric & Spacing). Participants will learn the history of heat pump technology, how heat pumps work, the differences in effectiveness/efficiency of heat pumps compared to gas heaters, how to identify customer’s preferences between heat pumps and gas heaters, how to size a heat pump and proper installation of heat pumps.

From Referrals to Revenue: Marketing & Sales Game Changers Every Pool & Spa Business Needs in 2026
2026-01-23 09:00 - 10:30
Pam Vinje, Small Screen Producer-
This seminar is laser-focused on helping established businesses rethink, retool, and revitalize how they attract and close new customers and grow the revenue from their current one—without losing the trust-based approach they’ve relied on for decades.
Today’s customers shop differently—and your old referral-based approach may not be enough. In this session, discover how to turn your website into a 24/7 lead machine, create video content that converts, run profitable Google & Meta ads, and use AI + automation to close more deals. Learn how to smooth out seasonal slumps, boost year-round revenue, and compete with tech-savvy competitors—without losing your personal touch.
In this session you will discover:  1. How today’s pool and hot tub customers shop—and why your referral-based approach is no longer enough.  2. How to turn your website into a 24/7 lead machine with AI, dynamic content, and mobile-first design.  3. What kinds of videos drive sales—and how to produce them affordably.  4. What works in 2026 and how to advertise smarter, not harder.  5. How AI is helping local pool and spa companies answer phones, quote jobs, and follow up with speed (even after hours).  6. Why follow-up matters more than your first impression—and how to automate without sounding like a robot.  7. Combat feast-or-famine cycles with recurring offers and strategic re-engagement.

Web Connected Devices and the iAqualink App
2026-01-23 09:00 - 10:30
With John Murray, Fluidra
Participants will gain practical knowledge on navigating and troubleshooting common challenges with web interfaces. Designed for technicians, this session provides a deeper understanding of how web-based automation systems operate and how to apply them effectively in the field. The course will also discuss Jandy’s iAquaLink app, offering hands-on insights into its functions and best practices for successful use.

Fundamental Design Considerations for Every Backyard Pool Project
2026-01-23 09:00 - 10:30
With Alexa Dal Pino, PHTA Certified Master Pool Builder & Design Professional, International Watershape Institute Professional, President, Dal Pino Pools

Everyone in the pool industry understands that not every pool is right for every customer. Thoughtful planning and in-depth conversation during the first meeting are essential—not only to secure the project, but to ensure a smooth build and a lifelong, satisfied client.
This session explores the Comprehensive Design Considerations for Every Backyard Pool Project. Every successful design, whether for fiberglass, vinyl liner, or gunite/shotcrete construction, must expertly blend technical site requirements with a client’s wishlist and aesthetic preferences.
This seminar will explore key design considerations to address in that initial consultation, including:

Topography of the Property: Analyzing grade changes and soil conditions for structural integrity.
Interior–Exterior Connections: Ensuring a seamless flow between the home and the new aquatic space.
Overall Aesthetics: Aligning the pool’s style and materials with the existing backyard environment.
Opportunities for Water Features: Identifying enhancements like waterfalls, fountains, and laminars.
Family Composition and Lifestyle: Designing the pool shape, size, and depth to match daily use and future needs.

Gain the planning foresight needed to create initial backyard designs that are both buildable and breathtaking.

Intermediate Water Chemistry
2026-01-23 09:00 - 12:00
With Paul Gillio, Solenis
Note: Due to the material covered, this is a three hour course.
Now that the student has learned the basics of water chemistry, it’s time to get down to the not so basic details. This class will dive into more detailed areas of filtration equipment, specialty chemicals, interrelationships of chemical readings, and more. Due to the significant amount of information to cover we have set aside three hours. A Double Time Slot! Lengthier discussions will be spent on: filters, their differences and advantages/disadvantages among them, types of enzymes and what they do and why they work well together, how to adjust water that is out of balance, how and when CYA affects total alkalinity readings, how chlorine works and the different types of combined chlorine, how to select the right algaecide, phosphates and their role in pool chemistry, good and bad.

Developing a 12 Month Marketing Strategy for a Season Business
2026-01-23 10:45 - 12:15
With Scott Reynolds, The Get Smart Group
The best marketing plans are proactive, rather than reactive. Too often, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.
In this talk, we take a comprehensive look at all of the pieces of a marketing calendar, from planning tools to all of the content needed to pull off a successful campaign.

Liner Measurement: from Tech to Pro
2026-01-23 10:45 - 12:15
With John Vowels, Tara Liners and Outdoor Products
This comprehensive class is designed for pool professionals aiming to perfect their liner measurement skills. Participants will delve into essential topics such as accurate depth measuring, determining corner radius and understanding A-B theory and triangulation. By attending, professionals will enhance their precision in liner installations, reduce errors and improve efficiency. Don’t miss this opportunity to elevate your expertise and ensure top-quality results in every liner installation.

Increasing Profits & Water Care Expertise through Speciality Chemicals
2026-01-23 10:45 - 12:15
With Steve Arb, Manager of Training, NC Brands
For forward-thinking businesses, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance, increased profitability, and enhanced customer satisfaction.
Why Specialty Chemicals?
Unlike commodity chemicals, specialty chemicals are engineered for targeted performance, precision, and value. Their benefits go beyond basic treatment—they optimize systems, reduce downtime, and extend equipment life, all while improving the quality and consistency of water.

Sink Or Swim: Staying Afloat When Insurance Gets Rough
2026-01-23 10:45 - 12:15
With Renee Porter, Higginbotham
Explore where the insurance market is now—and where it’s headed—for the pool and spa industry. Learn what underwriters are really looking for, how rising risks and tighter coverage may affect your business, and practical steps you can take to protect your company. Walk away with clear strategies to navigate today’s challenging insurance climate with more confidence and control.
Objectives:
Understand current and projected insurance market trends specific to the pool industry
Learn what underwriters expect and how they evaluate your business
Identify concrete actions you can take now to be better prepared, improve insurability, and protect your business
A must attend for owners, Presidents and CEO’s and anyone responsible for insurance for their company!

Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales, Marketing, and Operations
2026-01-23 10:45 - 12:15
With Phillip Beckerman, IMP Digital
This 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states, you’ll discover how to leverage AI tools for marketing content creation, customer service automation, data-driven decision-making, and enhanced search visibility. Led by industry expert Phil Beckermann, the session includes hands-on examples of AI video creation (SORA2, VEO3), social media graphics, business analytics, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories, implementation guides, and video tutorials—everything you need to start implementing AI in your business immediately.
