U-Education

Avoiding Algae, What You Need to Know
2025-02-05 10:45 - 12:15 UTC
With John Weber, Biolab
Algae is an important part of our planet’s ecosystem, just don’t invite them over to your pool party. Understanding algae becomes increasingly more important in our attempts to eliminate it from our pools. We will explore how algae gets into pools, examine whether our current classification system is appropriate, and look at ways in which we can prevent and mitigate the effects on our pools. We will show how new research in this area is uncovering surprising new details about what we thought we knew about algae in pools and in our approach to eliminate them.

Gas Fired Pool & Spa Heaters
2025-02-05 10:45 - 12:15
With Jack Zurich, Fluidra
Everyone loves swimming in a heated pool with a range of pool heating systems. Gas heaters are the perfect choice for extending the swimming season and making the most of your pool, even in the colder months. However, they need to work correctly in order to be effective and efficient. This presentation will cover gas heater liability, heater types, best installation practices and basic troubleshooting.

Liner Measurement: From Tech to Pro
2025-02-05 10:45 - 12:15
With Lori Connolly, Tara Pool & Outdoor Products
This comprehensive class is designed for pool professionals aiming to perfect their liner measurement skills. Participants will delve into essential topics such as accurate depth measuring, determining corner radius and understanding A-B theory and triangulation. By attending, professionals will enhance their precision in liner installations, reduce errors and improve efficiency. Don’t miss this opportunity to elevate your expertise and ensure top-quality results in every liner installation.

Maximizing ROI with Google Ads: Proven Strategies for 2025
2025-02-05 09:00 - 10:30
Maximize ROI with Google Ads: Proven Strategies for 2025
As digital advertising evolves, staying ahead with Google Ads strategies is more important than ever. In Maximize ROI with Google Ads: Proven Strategies for 2025, participants will gain insights into how to adapt their campaigns to the changing digital landscape. This session will provide actionable techniques to craft high-performing campaigns, optimize budgets, and measure success effectively in the year ahead. From understanding the impact of AI to leveraging data for precision targeting, attendees will leave equipped with tools to maximize their ad spend.

The class begins with an overview of the 2025 advertising landscape, highlighting trends such as voice search, evolving algorithms, and the power of AI-driven automation. Participants will learn how to create compelling ad copy, use advanced audience segmentation, and implement innovative bidding strategies. The session also covers the integration of Performance Max campaigns and Google Analytics 4 to ensure campaigns are data-driven and impactful.

By the end of the session, attendees will have a robust understanding of how to maximize ROI with Google Ads in 2025. With a focus on real-world applications, this class empowers businesses to stay competitive, adapt to industry shifts, and make the most of every dollar spent on their advertising efforts.

How to be Profitable with Auto-Cover Service
2025-02-05 09:00 - 10:30
With Davide Lowe, Coverstar Central –
Are servicing Auto Covers really worth it? If you know how to properly service them, they are! Learn how your company can be profitable from servicing auto-covers. We will review all the different wearable parts, cleaning, and maintenance. We will discuss how to sell, order, and install replacement fabrics. 5-10 minutes at the end for Q&A.

Effective Strategies for Finding & Fixing Leaks
2025-02-05 09:00 - 10:30
With Darren Merlob, LeakTronics- This course offers comprehensive training on the causes, detection, and repair of leaks in water systems, with a specific emphasis on swimming pools and related structures. Participants will learn about modern leak detection technologies, understand the common causes of leaks, and master effective repair techniques.

Automation- Embracing the Future of Pool Management
2025-02-05 09:00 - 10:30
With Jack Zurich, Sr Regional Training Manager, Fluidra
Contrary to popular belief, automating a pool doesn’t require advanced technical know-how. Most pool automation products are designed for user-friendliness and a simple connection process to a network. Sounds simple right? Not so fast! For all systems of the pool to work together they must first be properly installed and connected by the pool tech. Take the guessing and stress out of automating customers’ pools by thoroughly understanding the steps in automating any pool!

Fighting Stains & Scale- Above and Below the Water Line
2025-02-05 09:00 - 10:30
With Jim Sturick, Jack’s Magic-This class will dive into how to identify the causes of staining and scaling in pools- and how to remove them. Participants will also discover the magic to preventing these stains in the future, without draining the pool or damaging your equipment! Ideal for industry professionals of all levels. This class will enhance your skill and help your customers to have a sparking pool all season long!
