U-Education

Auto-Covers 101: The Basics from Sales to Service
2026-01-22 09:00 - 10:30 UTC
With Joe Keyes, Coverstar Central-
This session begins with a detailed look at the benefits and revenue potential of including an automatic pool cover on every new build. Attendees will learn how to evaluate and design pools with auto-covers in mind, how to bid projects accurately, and how to avoid common ordering mistakes. We will also cover basic installation techniques to ensure long-term performance and customer satisfaction.
The seminar concludes with practical instruction on how to service, repair, and replace automatic covers using proven field techniques—along with insights on how these services can generate ongoing revenue for your business.

Video First: How to Drive Sales & Scale Trust in a Visual- First World
2026-01-22 09:00 - 10:30
With Pam Vinje, Small Screen Producer-
Video isn’t just content — it’s your silent salesperson, working 24/7. This seminar helps you understand how to use video for every stage of the customer journey. From lifestyle clips, to user-generated content to AI-powered demos and video podcasts, you’ll walk away knowing exactly what to create, where to share it, and how to use video smarter in 2026.

Objectives:
By the end of this session, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical, high-impact ways. Here’s what we’ll cover:
1. Understand how video fits into each stage of the sales funnel — and what types of video content work best to attract, nurture, and convert your ideal customers.
2. Learn the three essential stages of video creation—pre-production, production, and post-production—with real-world guidance on how to plan, shoot, and polish your videos without stress or overthinking.
3. Discover how to create a multi-platform video strategy, so your videos aren’t just sitting on one platform — they’re working for you everywhere your audience spends time: YouTube, Instagram, Facebook, LinkedIn, your website, email, and more.
4. Explore how to use AI tools to scale your video marketing—from scripting and editing to voiceovers and automated repurposing—so you can create more content in less time with less effort.

General Pool & Spa Heating
2026-01-22 09:00 - 10:30
With John Murray, Fluidra
Participants will learn about the varying options available for pool & spa heating. Order of operations troubleshooting and component identification will also be covered. Technicians seeking to understand how heaters work will benefit in attending.

Water Chemistry- The Fundamentals
2026-01-22 09:00 - 10:30
With Paul Gillio, Solenis
Emphasis on sanitizer levels and ph monitoring is well-known by most operators and service people. What is less well understood is how dependent successful pool management is on proper operation of filters, circulation and other areas of chemical control. This seminar will demonstrate that proper control of all three factors: chemical, biological, and physical is needed to provide healthy clean water. At the conclusion of the seminar the service person or operator will understand how each of these key factors interrelates with and helps control the others. Additional knowledge will be gained in how to correct unbalanced water and utilize other tools such as algaecides and sequestering agents to improve overall water quality.

Education Pass
2026-01-22 - 2026-01-23
All courses require an Education Pass. One Pass will allow an attendee into all classes on Thursday, January 22 & Friday, January 23.
CLICK HERE TO PURCHASE.

Hayward Plant Tour
2026-01-21 09:00 - 12:00 | Hayward Plant, 2935 Sidco Dr, Nashville, TN, 37204
This is your chance to take a guided tour of the Hayward plant. Participants will experience:

Hayward’s Global Center of Heating and Excellence
The Hayward Manufacturing Process
Technology and know-how that products the popular H-Series Heater and Heat Pro heat pumps

Refreshments served after the tour!
Participants will meet at the Hayward Plant located at:
2935 Sidco Dr, Nashville, TN 37204
This event is FREE, but space is limited. RESERVE YOUR SPOT TODAY:
Contact bjackson@hayward.com or click one of the links below:
9:00 am https://evite.me/JcNfYCZPPv
10:00 am https://evite.me/uhNqnD3FV5
11:00 am https://evite.me/yQcwjrptxb

Providing Exceptional Water Quality
2025-02-06 10:45 - 12:15
With Melissa Bushey, API Water- Learn the various types of pool water contaminants and pathogens, the key differences between sanitization and oxidation and the negative impact of imbalanced chemistry. Review of the moderate to severe poor water conditions in salt and non-salt pools and the APi products that remedy them as well as prevent reoccurrence. Gain a broader understanding of fully burdened service call costs and how to reduce maintenance for techs and DIY pool owners, simplify inventory, minimize training and troubleshooting time and drive retail chemical sales growth.

Setting Up and Programming Variable Speed Pumps
2025-02-06 10:45 - 12:15
With Jack Zurich, Fluidra-Variable Speed Pumps can have positive implications for a homeowner’s pool. Whether a new pool, renovation or pool pump replacement, learn how to choose the correct pump for the project. But it doesn’t stop there! You also need to know how to install and program it correctly to achieve maximum energy efficiency as well as happy customers! Students will also learn about hydraulic horse power, weighted energy factor and total horsepower.

Mastering Fiberglass Pool Care: The 4 Pillars of Long-Lasting Performance & Protection (repeat from Wed)
2025-02-06 10:45 - 12:15
With Jonathan Davis, Thursday Pools- This class is a comprehensive seminar that covers essential knowledge for maintaining a fiberglass pool’s finish and healthy water. Participants will learn tailored water chemistry management for fiberglass pools, proper cleaning and maintenance techniques, and strategies to prevent common issues like scaling and surface damage. This seminar equips pool builders and service professionals with the skills to ensure the durability and performance of fiberglass pools.

Chemical Safety in Aquatics
2025-02-06 10:45 - 12:15
With John Weber, Vice Chair, PHTA Recreational Water and Air Quality Committee & Karlee Barton, Solenis
Attendees will discuss the reactions associated with incompatible chemicals and how to protect themselves from these hazards. Guidelines for safe storage, transportation and use of commonly used chemicals will be reviewed. Attendees will learn common sense tips for avoiding costly injuries and property damage. Attendees will see examples of improper chemical storage and the potential results of such conditions.

Advanced Lighting Design
2025-02-06 09:00 - 10:30
With Morgan Bruce and John Seratt, PAL Lighting
Learn how to maximize not only pool lighting, but water features, perimeter, and landscape options! Hear about cutting edge control methods that allow for individual zoning and complete control of color options. Learn about syncing backyard lighting to high end automation or simply control all your zones with a singular touch point.
Help the attendee learn different ways to add lighting into their projects that go beyond the pool and encompass the entire backyard.
Various methods to incorporate lighting throughout your backyard, not limited to just the pool area.

How to be Profitable with Auto-Cover Service (repeat from Wed)
2025-02-06 09:00 - 10:30
With Davide Lowe, Coverstar Central –
Are servicing Auto Covers really worth it? If you know how to properly service them, they are! Learn how your company can be profitable from servicing auto-covers. We will review all the different wearable parts, cleaning, and maintenance. We will discuss how to sell, order, and install replacement fabrics. 5-10 minutes at the end for Q&A.

Understanding Electricity
2025-02-06 09:00 - 10:30
With Ken Gregory, Pentair- Electricity is a must know for any tech in the pool industry, yet few know it when entering the field. This class will cover basic electricity principles for safety and proper wiring. This is not a class to create electricians but to help any service tech understand how electricity works. Students will leave this seminar with knowledge about how they can work with electricity in their day-to-day job and be safe. A MUST TAKE for anyone in the service industry!

Understanding Hydraulics
2025-02-06 09:00 - 10:30
With Jack Zurich, Sr Regional Training Manager, Fluidra-The seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools, new or existing. Attendees will discuss the physics of water including pressure, flow rate, capacity, turnover, and more. The effect of pipe sizing, fittings, and valves will be discussed. Total Dynamic Head, pump curves, and how to select the proper pump for a system will be covered. The effect of pipe sizing, fittings, and valves will also be reviewed. Whether a rookie or season expert, attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool!

Mastering Fiberglass Pool Care: The 4 Pillars of Long-Lasting Performance & Protection
2025-02-05 10:45 - 12:15

Opening and Closing with LSI
2025-02-05 10:45 - 12:15
With Shaun Malhall, Orenda
Opening and closing a pool is much more than just installing a cover and adding chemicals. The balance of the LSI during the colder climate is critical to avoid deterioration of the finish and the different parts of the pool equipment. In contrast setting up the right chemistry for when it’s time to open the pool, and managing the proper chemicals will help having a successful season during the summer.
Objectives:
-Learn how and when is time to close and open a pool following an LSI focused strategy
-Identify possible problems or mistakes during the processes and learn how to navigate them
-Recognize the special importance of pool care during the winter

Avoiding Algae, What You Need to Know
2025-02-05 10:45 - 12:15
With John Weber, Biolab
Algae is an important part of our planet’s ecosystem, just don’t invite them over to your pool party. Understanding algae becomes increasingly more important in our attempts to eliminate it from our pools. We will explore how algae gets into pools, examine whether our current classification system is appropriate, and look at ways in which we can prevent and mitigate the effects on our pools. We will show how new research in this area is uncovering surprising new details about what we thought we knew about algae in pools and in our approach to eliminate them.

Gas Fired Pool & Spa Heaters
2025-02-05 10:45 - 12:15
With Jack Zurich, Fluidra
Everyone loves swimming in a heated pool with a range of pool heating systems. Gas heaters are the perfect choice for extending the swimming season and making the most of your pool, even in the colder months. However, they need to work correctly in order to be effective and efficient. This presentation will cover gas heater liability, heater types, best installation practices and basic troubleshooting.

Liner Measurement: From Tech to Pro
2025-02-05 10:45 - 12:15
With Lori Connolly, Tara Pool & Outdoor Products
This comprehensive class is designed for pool professionals aiming to perfect their liner measurement skills. Participants will delve into essential topics such as accurate depth measuring, determining corner radius and understanding A-B theory and triangulation. By attending, professionals will enhance their precision in liner installations, reduce errors and improve efficiency. Don’t miss this opportunity to elevate your expertise and ensure top-quality results in every liner installation.

Maximizing ROI with Google Ads: Proven Strategies for 2025
2025-02-05 09:00 - 10:30
Maximize ROI with Google Ads: Proven Strategies for 2025
As digital advertising evolves, staying ahead with Google Ads strategies is more important than ever. In Maximize ROI with Google Ads: Proven Strategies for 2025, participants will gain insights into how to adapt their campaigns to the changing digital landscape. This session will provide actionable techniques to craft high-performing campaigns, optimize budgets, and measure success effectively in the year ahead. From understanding the impact of AI to leveraging data for precision targeting, attendees will leave equipped with tools to maximize their ad spend.

The class begins with an overview of the 2025 advertising landscape, highlighting trends such as voice search, evolving algorithms, and the power of AI-driven automation. Participants will learn how to create compelling ad copy, use advanced audience segmentation, and implement innovative bidding strategies. The session also covers the integration of Performance Max campaigns and Google Analytics 4 to ensure campaigns are data-driven and impactful.

By the end of the session, attendees will have a robust understanding of how to maximize ROI with Google Ads in 2025. With a focus on real-world applications, this class empowers businesses to stay competitive, adapt to industry shifts, and make the most of every dollar spent on their advertising efforts.

How to be Profitable with Auto-Cover Service
2025-02-05 09:00 - 10:30

Effective Strategies for Finding & Fixing Leaks
2025-02-05 09:00 - 10:30
With Darren Merlob, LeakTronics- This course offers comprehensive training on the causes, detection, and repair of leaks in water systems, with a specific emphasis on swimming pools and related structures. Participants will learn about modern leak detection technologies, understand the common causes of leaks, and master effective repair techniques.

Automation- Embracing the Future of Pool Management
2025-02-05 09:00 - 10:30
With Jack Zurich, Sr Regional Training Manager, Fluidra
Contrary to popular belief, automating a pool doesn’t require advanced technical know-how. Most pool automation products are designed for user-friendliness and a simple connection process to a network. Sounds simple right? Not so fast! For all systems of the pool to work together they must first be properly installed and connected by the pool tech. Take the guessing and stress out of automating customers’ pools by thoroughly understanding the steps in automating any pool!

Fighting Stains & Scale- Above and Below the Water Line
2025-02-05 09:00 - 10:30
With Jim Sturick, Jack’s Magic-This class will dive into how to identify the causes of staining and scaling in pools- and how to remove them. Participants will also discover the magic to preventing these stains in the future, without draining the pool or damaging your equipment! Ideal for industry professionals of all levels. This class will enhance your skill and help your customers to have a sparking pool all season long!
