Intermediate Water Chemistry
2026-01-23 09:00 - 12:00 UTC
With Paul Gillio, Solenis
Note: Due to the material covered, this is a three hour course.
Now that the student has learned the basics of water chemistry, it’s time to get down to the not so basic details. This class will dive into more detailed areas of filtration equipment, specialty chemicals, interrelationships of chemical readings, and more. Due to the significant amount of information to cover we have set aside three hours. A Double Time Slot! Lengthier discussions will be spent on: filters, their differences and advantages/disadvantages among them, types of enzymes and what they do and why they work well together, how to adjust water that is out of balance, how and when CYA affects total alkalinity readings, how chlorine works and the different types of combined chlorine, how to select the right algaecide, phosphates and their role in pool chemistry, good and bad.

Developing a 12 Month Marketing Strategy for a Season Business
2026-01-23 10:45 - 12:15
With Scott Reynolds, The Get Smart Group
The best marketing plans are proactive, rather than reactive. Too often, we see Pool & Spa retail stores reacting to market conditions or scrambling at the last minute to pull off a sale.
In this talk, we take a comprehensive look at all of the pieces of a marketing calendar, from planning tools to all of the content needed to pull off a successful campaign.

Liner Measurement: from Tech to Pro
2026-01-23 10:45 - 12:15
With John Vowels, Tara Liners and Outdoor Products
This comprehensive class is designed for pool professionals aiming to perfect their liner measurement skills. Participants will delve into essential topics such as accurate depth measuring, determining corner radius and understanding A-B theory and triangulation. By attending, professionals will enhance their precision in liner installations, reduce errors and improve efficiency. Don’t miss this opportunity to elevate your expertise and ensure top-quality results in every liner installation.

Increasing Profits & Water Care Expertise through Speciality Chemicals
2026-01-23 10:45 - 12:15
With Steve Arb, Manager of Training, NC Brands
For forward-thinking businesses, “good enough” just doesn’t cut it anymore—especially when water quality and operational efficiency are on the line. Specialty chemicals offer a path to superior performance, increased profitability, and enhanced customer satisfaction.
Why Specialty Chemicals?
Unlike commodity chemicals, specialty chemicals are engineered for targeted performance, precision, and value. Their benefits go beyond basic treatment—they optimize systems, reduce downtime, and extend equipment life, all while improving the quality and consistency of water.

Sink Or Swim: Staying Afloat When Insurance Gets Rough
2026-01-23 10:45 - 12:15
With Renee Porter, Higginbotham
Explore where the insurance market is now—and where it’s headed—for the pool and spa industry. Learn what underwriters are really looking for, how rising risks and tighter coverage may affect your business, and practical steps you can take to protect your company. Walk away with clear strategies to navigate today’s challenging insurance climate with more confidence and control.
Objectives:
Understand current and projected insurance market trends specific to the pool industry
Learn what underwriters expect and how they evaluate your business
Identify concrete actions you can take now to be better prepared, improve insurability, and protect your business
A must attend for owners, Presidents and CEO’s and anyone responsible for insurance for their company!

Artificial Intelligence for Pool & Spa Business: Practical Applications for Sales, Marketing, and Operations
2026-01-23 10:45 - 12:15
With Phillip Beckerman, IMP Digital
This 90-minute seminar equips pool and spa professionals with immediately actionable AI strategies to boost business performance. Through live demonstrations and real-world case studies from 200+ retailers across 15+ states, you’ll discover how to leverage AI tools for marketing content creation, customer service automation, data-driven decision-making, and enhanced search visibility. Led by industry expert Phil Beckermann, the session includes hands-on examples of AI video creation (SORA2, VEO3), social media graphics, business analytics, and CRM enhancements. Walk away with a personalized action plan and access to comprehensive resources including tool directories, implementation guides, and video tutorials—everything you need to start implementing AI in your business immediately.
